For End-of-Life Planning Professionals
For end-of-life doulas, death doulas, deathwalkers, end-of-life planners, consultants and other professionals helping individuals and families prepare for end of life.
Become a Critical Info Accredited Consultant
Bring a structured planning framework into your professional practice. Critical Info helps end-of-life planning professionals turn important conversations into practical actions, documented wishes and greater preparedness for individuals and families.
You bring the professional relationship, expertise and conversation. Critical Info provides the planning infrastructure.
Accredited Consultants receive this badge to display on their website, profile and marketing materials.
Who can become a Critical Info Accredited Consultant?
Designed for professionals who support people and families with end-of-life planning, preparation and deathcare, including:
- End-of-life doulas
- Death doulas
- Deathwalkers
- End-of-life planners
- End-of-life consultants
- Advance care planning professionals
- Deathcare professionals
- Grief and bereavement professionals
- Community and aged-care professionals
If your professional role involves helping people prepare for end of life, we'd like to hear from you.
Why use Critical Info with your clients?
End-of-life professionals already facilitate some of the most important conversations a person and their family will have. Critical Info provides a structured framework to help those conversations become practical, documented and ongoing.
Give clients structure
End-of-life planning can feel overwhelming. Critical Info breaks the process into manageable areas and guided actions, helping the people you support understand what needs attention and work through it at their own pace — without you having to build your own checklists, worksheets or planning system.
Turn conversations into action
Your work may begin with a conversation about values, wishes, relationships or what matters most. Critical Info helps clients move from conversation → reflection → action → documentation, continuing between your sessions and at their own pace.
Identify the gaps
Having a Will or an Advance Care Directive doesn't necessarily mean someone has prepared for everything that may matter to them or their family. Critical Info helps you and your clients look across the broader picture and identify areas that still need attention. Explore the Critical Info Platform →
Capture what matters
Important conversations can be forgotten or misunderstood, particularly when families are under stress. Critical Info gives clients a place to document their wishes, intentions, important information and Key Contacts — so the work you do together becomes something tangible they can keep developing and share appropriately.
Bring families into the conversation
Planning shouldn't happen in isolation. Key Contact functionality helps clients involve the people they trust and the people who may eventually need to act on their behalf, supporting clarity and reducing confusion when decisions need to be made.
Extend your support beyond the session
Your professional relationship may happen over a series of consultations or within a defined period, but the planning journey continues. Critical Info gives clients and families an ongoing practical resource they can return to, update and build on.
Complement your professional expertise
Critical Info does not replace the role of the professional — it supports it. You provide the relationship, professional expertise, context, conversation and human connection. Critical Info provides the planning structure, guided prompts, actions, documentation and ongoing framework.
You bring the expertise. Critical Info provides the infrastructure.
The professional
You provide
- Expertise
- Professional judgement
- Conversation
- Reflection
- Emotional support
- Facilitation
- Human connection
Critical Info
Provides
- Planning structure
- Guided prompts
- Practical actions
- Documentation
- Key Contacts
- Resources
- Continuity
The client & family
Can
- Identify what matters
- See what still needs attention
- Document wishes
- Involve trusted people
- Take practical action
- Build greater preparedness
A platform certification. Not a clinical qualification.
Accreditation certifies fluency using the Critical Info Platform to support the people and families you work with — modelled on the way Xero and MYOB certify partners on their software. It does not replace, assess or sit above your existing professional training, qualifications or peak-body membership.
Professional standing continues to sit exactly where it already does: with your training provider and any peak body you belong to.
Accredited Consultant
Complete two short, self-paced webinars on demand, a quiz. Badge, directory listing and client discount code.
Advanced Accredited Consultant
AdvancedComplete your own 15-day profile and onboard one client. Unlocks eligibility for paid talks and workshops under the Critical Info brand.
See the Platform in action
A short walkthrough of the Critical Info Platform your clients will use.
What the End-of-Life Doula pilot program found
The Accredited Consultant model was initially tested with end-of-life doulas. The pilot provides early evidence of how a structured Critical Info planning framework can complement professional support.
21 expressions of interest, 11 doulas enrolled, 6 doula and 5 client surveys completed — 10 Impact Survey responses in total.
- 90%
- took practical action
- 80%
- updated important documents
- 70%
- had important conversations
- 78%
- found planning easier
- 70%
- shared learning with others
- 60%
- felt confident discussing end-of-life
- 40%
- helped another person plan
- 30%
- applied it professionally
Figures indicative — small sample (n=10), surveys post-program only with no baseline collected, so results indicate association rather than measured change. Evaluation used the Critical Info Impact Survey (informed by the Good Death Impact Network Action Playbook), the Death Literacy Index (DLI-9) and the Coping With Death Scale Short Version (CWDS-SV). Presented at Death Down Under: Toward an Australian Death Studies Symposium, University of Melbourne, 10 July 2026.
Read the full evaluation report (PDF)
What happens when professional support meets structured planning?
“…having the process divided into manageable steps made a huge difference.”
“I finally got stuff in my head onto paper — because I had a deadline!”
“My doula friend really encouraged and supported me so well. I would never manage it without her.”
“Gave me a list of loose ends to follow up.”
What you get
- Two short, pre-recorded webinars you can complete anytime, plus a quiz — no formal exam
- Critical Info Accredited Consultant Weekly Q&A — optional, drop-in session
- 24/7 technical support for you and your clients
- A personal Platform subscription for the life of the Program and active accreditation
- Accredited Consultant badge, directory listing and CPD certificate
- A personal client discount code — clients get 10% off, you earn a 10% rebate, paid quarterly and always disclosed upfront
How Critical Info can fit into your practice
Use Critical Info alongside your existing professional practice — not instead of it.
Onboarding Assistance
Client completes their profile with support from Critical Chat Tuesdays and the Critical Info Planning Hour. Critical Chat Tuesdays are free, weekly online conversations about end-of-life planning, death, dying, grief and preparedness. Planning Hours are weekly guided sessions to work on your profile alongside others — Thursdays 7–8pm and Fridays 11am–12pm.
Document & Update
Key contacts nominated, wishes and records documented. Documents and plans should be reviewed every 12 months to ensure they still reflect the person's care needs and wishes.
At Death
Family accesses the National After-Death Guide: My loved one has died, what do I do now?— the complete national guide to help ease the stress and uncertainty of dealing with estates and end-of-life arrangements.
Trust & safeguards
- Australian-based, ISO 27001 and ISO 9001-certified data storage
- Payments through Stripe — the same infrastructure used by Amazon and Airbnb; card details never seen or stored by Critical Info
- Two-factor authentication available
- Fair, proportionate safeguards — concerns investigated before any action, consultants always given the chance to respond first
- Critical Info is a certified social enterprise, reinvesting profits into improving death literacy across Australia
Pricing
$299
First-year accreditation fee — $269 for AHFA, NDAN, HELD or GDIN (Good Death Impact Network) members.
- Pay in 3 interest-free instalments
- $50/year admin fee from year two
- Advanced Consultant status is earned, never purchased
Frequently asked questions
Add structured planning to your professional practice.
Whether you're an end-of-life doula, death doula, deathwalker, planner, consultant or another professional supporting people through end-of-life preparation, Critical Info gives you a practical framework to help clients move from conversation to action.
Become a Critical Info Accredited Consultant.
Prefer to email? catherine.ashton@criticalinfo.com.au